Valid Insight is pleased to announce the appointment of Anna McCormick as Director of Value Communications (May 2025). A seasoned consultant known for leading high-performing teams, Anna combines strategic vision with deep stakeholder insight to shape brand strategy and value communication. She specialises in uncovering brand value and payer needs, then turning those insights into clear, evidence-based narratives that support pricing, reimbursement, and launch objectives.
Anna will grow and lead our Value Communications team, working with colleagues across disciplines to deliver high-quality, integrated solutions for clients. Her arrival further enhances Valid Insight’s ability to provide trusted perspectives that help life sciences companies navigate complex access challenges and communicate value confidently.