Our Expertise

What we do

With deep expertise across the product lifecycle, we help clients navigate the complexities, turning challenges into opportunities. Our experience ensures strategic guidance and actionable insights that drive success from development through launch and beyond.

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Identifying and evaluating opportunities

Landscape assessments

Disease area & indication sequencing strategy

Analogue assessments

Define early value

Payer rationalised trial design

Evidence gap analyses

Early scientific advice

Supporting Go/ No Go decision-making

Access enabled TPP development and testing

Access and commercial opportunity assessment

Product positioning

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Preparing the market for success

Early access strategies

Launch strategy and sequencing

Pricing and access strategies

Payer and stakeholder research

Substantiate value

Global value dossiers

Economic model development

Evidence synthesis, SLRs & TLRs

Support value

Value propositions

Value narratives

Value message testing

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Fine-tune access strategy

Innovative contracting strategies

Tendering strategies

Negotiation pathways

Prepare for stakeholder communication

HTA submissions

Consensus statements

Manuscripts

Ensure stakeholder engagement excellence

Objection handlers

Negotiation excellence training

Mock negotiations

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Improve and defend uptake

Lifecycle management strategies

Competitor insights

Access and reimbursement trackers

Strategic lifecycle management

Model adaptations

Incorporating new and real-world evidence in value messaging

Local country adaptations to value communication materials

Defend market share

Tender and contracting excellence

Beyond price differentiation

Wargaming and defence strategies

Focus areas

While we support a broad range of therapy areas, our experience clusters into four domains that account for the vast majority of our work. From early clinical development through loss of exclusivity, we help clients secure—and sustain—market access with evidence‑based, payer‑relevant strategies.

Valid Insight Pharaceuticals

Pharmaceuticals

Early clinical development through Loss of Exclusivity

Around two‑thirds of our portfolio is pharmaceutical, with pronounced depth in ophthalmology, immunology, neurology, haematology and oncology. Roughly 30% of these engagements involve rare‑disease assets, giving us hands‑on expertise with orphan‑drug incentives, early‑access schemes and bespoke evidence plans.

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MedTech & Diagnostics

Devices, Companion Diagnostics & Digital Health

About one in five of our engagements centres on MedTech and diagnostics, spanning devices, digital biomarkers and companion diagnostics across EU and global markets.

Valid Insight Nutrition

Medical Nutrition

Economic Impact & Real‑World Outcomes

Medical nutrition represents roughly one in six projects. We demonstrate how targeted nutritional interventions reduce costs, improve pathways and enhance patient outcomes—securing reimbursement for innovative nutrition therapies.

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Environmental Sustainability (ESG)

Embedding Environmental Sustainability Criteria into Access Strategies

As procurement frameworks increasingly reward sustainability, our pilot projects have mapped payer ESG criteria to product attributes, benchmarked competitors and built clear ESG value narratives—positioning clients ahead of evolving requirements.

....and many other therapy areas

If you don’t see your indication listed—or if your project spans multiple domains—let’s talk. Our boutique approach means every engagement is tailored to your unique needs.

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Find out more about Valid Insight

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