Launch is just the starting line – market access continues long after launch. We continue working with brands decades into their life cycle, identifying new differentiators, defending share against price erosion, and navigating an ever-shifting tender landscape. Some of our projects support products that have been on the market for 30 years but continue to be commercial successes through differentiation and value optimisation.
Maintaining Success
Post launch, the aim is to identify differentiators that create new expected standards for all stakeholders, so that subsequent or existing competitor entrants struggle to meet them. At Valid Insight, we strongly believe that incremental benefits can be derived from several different criteria. These criteria must be based on evidence and data that support improved outcomes or service standards, but where they can be demonstrated, there is an opportunity for such differentiators to defend market share. Beginning early to identify potential opportunities that fulfil unmet stakeholder needs can provide the necessary time to generate evidence and refine the value story.
Typical post-launch support includes:
- Tender risk assessments, strategy design and implementation training
- Lifecycle management roadmaps and LOE defence strategies
- Competitor insights and war-gaming
- Beyond price differentiation strategies (service models, ESG credentials, real-world data packages, etc.)
- Access and reimbursement trackers
- Incorporation of new evidence into value tools
- Market-specific economic model adaptations
- Global-to-local adaptations to value communication materials
Post launch, the aim is to identify differentiators that create new expected standards for all stakeholders, so that subsequent or existing competitor entrants struggle to meet them. At Valid Insight, we strongly believe that incremental benefits can be derived from several different criteria. These criteria must be based on evidence and data that support improved outcomes or service standards, but where they can be demonstrated, there is an opportunity for such differentiators to defend market share. Beginning early to identify potential opportunities that fulfil unmet stakeholder needs can provide the necessary time to generate evidence and refine the value story.
Typical post-launch support includes:
- Tender risk assessments, strategy design and implementation training
- Lifecycle management roadmaps and LOE defence strategies
- Competitor insights and war-gaming
- Beyond price differentiation strategies (service models, ESG credentials, real-world data packages, etc.)
- Access and reimbursement trackers
- Incorporation of new evidence into value tools
- Market-specific economic model adaptations
- Global-to-local adaptations to value communication materials
Tender excellence, end-to-end.
A robust tender response starts with a clear framework and ends with agile, market-level tactics. We support companies to:
- Build tender management playbooks that standardise preparation across markets
- Craft dynamic tender strategies and tactics to outmanoeuvre competitive price dynamics while protecting volume and value
- Convene tender excellence summits and simulation workshops to support tender excellence.
A robust tender response starts with a clear framework and ends with agile, market-level tactics. We support companies to:
- Build tender management playbooks that standardise preparation across markets
- Craft dynamic tender strategies and tactics to outmanoeuvre competitive price dynamics while protecting volume and value
- Convene tender excellence summits and simulation workshops to support tender excellence.
