pharmaceutical pricing
Contracting options for pharmaceutical pricing

Clinical and financial value are drivers for success in the pharma industry. But without efficient, targeted pharmaceutical pricing and adequate contracting schemes, the success of any product is not ensured. Read our blog to learn more about suitable pharmaceutical pricing and contracting schemes, including value-based pricing, which address payer and industry uncertainties.

Pharmaceutical Pricing
How to justify pricing to payers

Choosing the right price for your product and justifying it to payers can be a challenge, but Valid Insight can help. Read more to discover the pricing options that are available to you, the importance of your product’s value story, and step-by-step guidance to better define your pricing internally and to authorities.

Real-world data
Is real-world evidence the holy grail: Finding the balance

We began our four-blog series by evaluating the role of real-world data (RWD) and real-world-evidence (RWE) in Real-world challenges and real-world data, and understanding the payer’s perspective, in Payers use real-world data cautiously. In our third instalment, we’re looking at how to find the right balance in using RWE. With the rapidly growing availability of […]

Real World Data Market Access
Payers use real-world data cautiously

Following our evaluation of the role of real-world data (RWD) and real-world evidence (RWE) in our blog Real-world challenges and real-world data, the second instalment of our four-blog series looks at why payers use real-world data cautiously. While companies and regulators are becoming increasingly enthusiastic about RWD and RWE, payers remain cautious. They’re using concerns […]

Valid Insight Market Access
Cell and gene therapy: Are payers willing to pay for a cure?

Finding a cure for debilitating conditions is a long-standing aspiration for many working within the pharmaceutical industry. Indeed, when news broke out of a 15-year-old boy with Sickle Cell Anaemia experiencing 15 months without symptoms and routine treatment,1 interest in the curative potential of the novel gene therapy administered to the teenager increased. However, the […]

Payer Centric
Payer-centric post-launch studies for optimal negotiations

Many healthcare stakeholders want to ensure better health outcomes for patients. However, many new and innovative therapies enter the market with evidence gaps in their value proposition. Since tracking and measuring outcomes entails cost and time, many payers decide to go with simpler and more straightforward financial-based contracting agreements, such as discounting, price-volume agreements, and […]

MEA
Co-creating the design of risk-based managed entry agreements with payers

Discussions around risk-based managed entry agreements are growing, but only a few of these discussions come to fruition. Such agreements entail risks for both payers and manufacturers. Often, payers do not have the resources or capabilities to perform extensive risk evaluations and standardise value assessment across the board. Subsequently, many payers are sceptical of innovative […]

orphan drug
Patient advocacy as a strategy for orphan drug access

Governments have integrated incentives to accelerate and promote the approval of orphan drugs and the interest among pharmaceutical companies to develop these products is rising. However, expedited regulatory approval is by no means an assurance that orphan drugs will succeed in the marketplace.

Payer Archetypes
Understanding payer archetypes

One-size-fits-all has become an outdated and non-recommendable approach in pharma business. During the period of blockbuster medical products, this approach was applicable – the wider drug developers cast their net, the greater the chances of expanding their market share. Another merit to this approach was that it made strategy development relatively less complex for pharma […]

Payer Centricity
Maximising the value story through payer-centricity

Patient-centricity is a key focus for drug and device development. While they may not be the customers, the patients are the final end-users of the drug development, promotion and distribution processes. And if the patients don’t adhere to their treatment, or don’t persist in taking the drug or using the device, this can have a […]