How will the COVID-19 Pandemic affect pricing and market access in the short- and long- term?
- March 26, 2021
Maintaining market access activities through the global COVID-19 pandemic has been vital to ensure access to medicines for patients. In our first webinar of the Expert Insight series in March 2020, we spoke to experts about the expected outcomes of the pandemic. Six months on, Valid Insight held another webinar with a panel of industry […]
The place of real-world evidence in the market access strategy
- January 17, 2020
The fourth and final blog in our latest series focuses on market access strategy. This follows our evaluation of the role of real-world data (RWD) and real-world evidence (RWE) in Real-world challenges and real-world data, understanding the payer’s perspective, in Payers use real-world data cautiously, and seeing the views of both advocates and opponents of […]
The balancing act that’s keeping pharma and biotech market access on its toes
- October 25, 2019
The launch of gene therapies introduced new benchmarks for pricing of pharmaceutical interventions. CAR-T cell therapy costs close to $500,000 per patient in the US, and €300,000 in Europe. Zolgensma®, gene therapy for the treatment of spinal muscular atrophy, is (at the time of writing) the most expensive drug in the world at $2.1m. Whilst such companies claim these […]
The 2019 WHO essential medicine list: Narrowing the access gap to innovative cancer treatments
- August 21, 2019
The World Health Organization (WHO) essential medicine list (EML) contains treatments considered to be the most effective and safe in targeting global health concerns. On 9 July 2019, the WHO published the 21st edition of the EML, recommending the inclusion of 28 new medicines.1
Biobetters: Market access opportunity?
- July 14, 2017
Biobetters are biologics that have been improved compared to the marketed originator, for example in efficacy, safety, tolerability or dosing regimen. For regulatory approval, biobetters must meet the same data requirements as all other originator products, whilst only a reduced clinical data package is needed for biosimilars (Table 1). This produces time pressure for biobetters […]
Payer-centric post-launch studies for optimal negotiations
- March 13, 2017
Many healthcare stakeholders want to ensure better health outcomes for patients. However, many new and innovative therapies enter the market with evidence gaps in their value proposition. Since tracking and measuring outcomes entails cost and time, many payers decide to go with simpler and more straightforward financial-based contracting agreements, such as discounting, price-volume agreements, and […]
Formulary lock out in the US
- January 29, 2017
Patients in the US often hear the term ‘drug formulary’ when they go to see their physician. A formulary, essentially, is a list of prescription medicines that are readily available in the hospital or that are covered by the patient’s drug insurance plan. The contents of formularies provide a strong reflection of the business priorities […]
Understanding payer archetypes
- January 24, 2017
One-size-fits-all has become an outdated and non-recommendable approach in pharma business. During the period of blockbuster medical products, this approach was applicable – the wider drug developers cast their net, the greater the chances of expanding their market share. Another merit to this approach was that it made strategy development relatively less complex for pharma […]