Category Type: News

Valid Insight is pleased to announce the appointment of Amanda Hansson Hedblom as Associate Director, Evidence Synthesis and Value Communications.

Amanda brings 10 years of consultancy experience in market access and HTA. She will contribute to the Value Communications team by shaping and leading the delivery of clear, persuasive value communication and robust evidence synthesis.

Career highlights

• Rare disease evidence and value strategy
• AI workflow design and implementation in HEOR
• HTA strategy and submissions (Nordics, UK, Europe)
• Global project experience, including emerging markets

Amanda emphasises mentorship, learning, and the development of critical thinking within teams, particularly in the age of AI. This supports the delivery of trusted insights and well-founded perspectives to tackle the complex market access challenges we regularly navigate.

Please join us in welcoming Amanda to the team!

Valid Insight is pleased to announce the appointment of Anna McCormick as Director of Value Communications (May 2025). A seasoned consultant known for leading high-performing teams, Anna combines strategic vision with deep stakeholder insight to shape brand strategy and value communication. She specialises in uncovering brand value and payer needs, then turning those insights into clear, evidence-based narratives that support pricing, reimbursement, and launch objectives.

Anna will grow and lead our Value Communications team, working with colleagues across disciplines to deliver high-quality, integrated solutions for clients. Her arrival further enhances Valid Insight’s ability to provide trusted perspectives that help life sciences companies navigate complex access challenges and communicate value confidently.

Bas joined the Valid Insight team in April 2025, bringing over a decade of experience in Value and Market Access. Having worked in boutique consultancies and at a mid-sized pharmaceutical company, his expertise includes strategy development, pricing, value messaging, and product launches.

At Valid Insight, Bas assists clients in developing effective market access strategies, creating compelling value narratives, and optimising launch readiness across different markets. His practical knowledge of consultancy and in-house pharmaceutical environments enables him to provide innovative and practical strategic insights.

The team is excited to have Bas on board and looks forward to the significant impact he will make as we continue to grow!

Stephen Hall took us on a captivating journey into the fascinating world of cognitive biases and their powerful impact on decision-making among payers. At the recent World EPA Congress, Stephen sparked lively discussions by uncovering how these subtle psychological influences shaped critical choices in the healthcare landscape. Attendees left with a deeper understanding and the chance to connect with Stephen for further insights. Connect with Stephen to learn more.