Market access for MedTech and Diagnostics
Around 20% of our work at Valid Insight is focused on medical devices and diagnostics, and we have worked on a wide variety of products, including capital surgical equipment, implantable medical devices, supportive medical devices, companion diagnostics, biomarker diagnostics, in-vitro diagnostics, and software.
We understand the unique environment for medical devices and help our clients clearly understand how to optimise access for their products.
Our approach is often underpinned by two simple yet effective concepts: optimising stakeholder engagement, supported by differentiated value demonstration.
Valid Insight partners with our clients, allowing them to establish the most appropriate routes to market for their medical technologies, highlighting the key stakeholders for engagement, and the specific evidence requirements that will be needed to optimise their local access strategies.
We also support our clients with the development of tailored materials to communicate the value of their product, which ensures that we can maximise the opportunities for uptake of their technology by helping them overcome the challenges with data capture in this unique environment.
How we support access for your device or diagnostic
Route to Market
There is often no clear route to market for medical devices. We support by providing clarity in the optimal route to market for your product.
Evidence strategy
Understanding the evidence requirements for MedTech is vital to ensure optimal access – we provide a clear understanding of stakeholder needs.
Coding strategies
Many devices and diagnostics will require codes and tariffs to gain reimbursement. We help companies gain a clear understanding of how to navigate this complex landscape.
Value decks
We create highly concise, user-friendly materials, which are readily adaptable for different audiences and aligned with your MedTech brand strategy.
Economic models
Modelling for MedTech is unique, and we bring strategic understanding of model requirements for your product.
Proven impact
Global landscape assessment for the launch of a new surgical product, including evidence requirements and price potential
We developed a clear understanding of the optimal route to market, evidence needs and price potential for a novel piece of surgical equipment across key global markets. Deliverables included:
- Route to market report, with key recommendations for optimising access at the national and sub-national level.
- Key evidence requirements, detailing needs by key stakeholders.
- Pricing analysis describing key price potential aligned to current codes and tariffs, and potential for tariff improvements.
The strategy helps the client successfully launch the device across multiple geographies.
