value added medicines
Challenges for the adoption of value added medicines
  • January 9, 2017
  • Valid Insight

Pharmaceutical and life science companies are confronted with increasing competition while working with limited resources, driving the need to improve their internal capability to innovate. Developing new innovative products, however, requires investments, commitment, time, and product potential. How can companies simultaneously work within budget and deliver innovation and value? This dilemma is fuelling the need […]

market access training
Training for market access teams
  • December 20, 2016
  • Valid Insight

With a growing number of companies bringing a host of new products into the healthcare market, payers are more determined than ever to scrutinise drug prices and reimbursement. Payer demands are increasingly dominating the business decision-making processes of pharmaceutical companies. Leaders in pharma are shifting their organisations away from a purely sales orientated approach towards […]

Value-Based Pricing – the way forward?
  • November 8, 2016
  • Valid Insight

In an effort to contain costs and avoid the over-valuing of products, payer organisations in the pharmaceutical and life science industries have made price setting a standard practice. One solution that potentially prevents over-valuation of medicines is External Reference Pricing (ERP). However, with greater amounts of data due to research and technological developments, increased adoption […]

Pharma Market Access
Big data insights for market access: To trust or not to trust?
  • October 3, 2016
  • Valid Insight

Big data reportedly houses so much clinical and commercial insight that, once unlocked, it can increase our understanding of customers and markets, while also informing the design, development, and marketing of biopharmaceutical products and services. It can also drive positive health and economic outcomes. With tremendous volumes of data, companies have more resources (in the […]

PRO data
Curbing non-adherence with PRO data
  • September 23, 2016
  • Valid Insight

On average, it is estimated that over 50% of patients eventually abandon their treatment. Patient-reported outcomes (PROs) could facilitate efforts to reduce these figures. Defined as any data coming directly from patients about how they feel or function in relation to a health condition or its treatment – with no clinician interpretation to remove the […]

Biosimilars Access
How can biosimilars support patient access?
  • September 14, 2016
  • Valid Insight

Uncertainties about interchangeability still surround biosimilars. Despite regulatory changes that aid the approval process and the promise of affordability, the use of these drugs has been met with mixed reactions – some experts see the value of having alternatives while others question the quality and immunogenicity of biosimilars. In addition, discussions around cost are raising […]

Real World Evidence
Designing studies to show real-world value
  • August 31, 2016
  • Valid Insight

There is a gap between scientific knowledge and daily medical practice. Although there may be major science breakthroughs, this does not directly translate into new treatments available to patients. New products from research and development can only be translated into medical practice if they are reimbursed by payers. In pharmaceuticals and biotech, there are two […]

Understanding payer strategies to control prices
  • August 3, 2016
  • Valid Insight

Pricing therapeutics is challenging. Price too low, and the pharmaceutical business model is not sustainable as R&D costs are high and few products deliver significant sales volumes. Price too high and health technology assessment (HTA) bodies will not list the drugs, payer strategies will delay reimbursement and funding, and the media and public will hit back. […]

Real-world patient data
Generating insights with real-world patient data
  • July 26, 2016
  • Valid Insight

Generation of real-world data is on the increase, from smartphones and social media to medical records and clinical trials. This wealth of data has a huge amount of potential, but in order to make the most of it, life science companies need to focus on generating the right kind of insights from the megabytes of […]

Access Strategy
NICE and the role of scientific advice in shaping access strategy
  • July 19, 2016
  • Valid Insight

Seeking advice from a health technology assessment (HTA) body, whether alone or in combination with a regulatory body, can help companies to focus on the payer perspective at an early stage of clinical development, and shape the therapy development and access strategy based on the feedback. By ensuring that the clinical trials include the types […]