Blog

Real-world data: Social media beyond pharmacovigilance
  • March 14, 2016
  • Valid Insight

While there are challenges to be overcome, the opportunities of social media to generate useful insights that could improve drug development, disease diagnosis and treatment, are enormous and are only likely to grow.

Drug launch excellence: Begin the value story early
  • March 9, 2016
  • Valid Insight

Starting the market access plans as early as possible, even during the early stages of development, will improve a company’s chance of success at drug launch.